Collection: Don Julio

Our story began in 1942, when a young Don Julio González saw a unique opportunity in the production of tequila. It was this unrelenting passion for excellence that inspired his creation of the world's first luxury tequila.Don Julio tequila is crafted from 100% blue weber agave cultivated in the highlands of Jalisco where our Jimadors painstakingly harvest plant by plant, expertedly assessing the age and health of every agave. To increase the quality of their harvest, they handpick and uniformly handcut the agave pencas (leaves) from the piña. The result? A tequila with exceptional substance and indisputable spirit.Our tequilas can be enjoyed neat, on the rocks or as an essential component to a variety of cocktails.